Are you getting the best results for the money you are putting into your marketing programs?

Your lead generation activities are bringing in loads of unqualified leads from shows, events, webinars, and your websites web to lead, but the problem is to quickly and cost effectively sort through the group, find the qualified leads, and deliver them to sales to close. 

Your options are are clear, but budget constraints mean you need to do more with less. You need and option that is fast, accurate, and low cost. With most options you get to pick any two.

Meet Adaptive Marketing Automation

Predictive Response provides the leading edge platform for executing, automating and measuring effective Sales 2.0 marketing programs. Predictive's Adaptive Mailer creates a seamless, automated and measurable process that tightly links all outbound marketing activity, with traceable Web assets likes corporate websites, web forms, and landing pages. It applies event-triggered marketing automation to turn manual tasks into efficient coherent processes, and automatically and seamlessly ties and integrates the marketing activity into Salesforce.

The sales teams gains unprecedented visibility into prospect behavior, activity and interest throughout the entire sales process. It does this by integrating all the key components of the sales cycle together and creates a seamless, automated and measurable process. During this process cycle, the system will automatically send Maturity Notifications to the sales team by email when critical milestones or Lead Score thresholds are met in the Lead Maturity Process. 

"Effective email based lead nurturing Automates the top of your Sales funnel". With Predictive Response you can:

• Shorten your Sales Cycle

• Reduce your Lead Nurturing Costs

• Maximize your Close Ratio

There is a better more cost effective way to quickly process and qualify raw leads into Suspects and Prospects.

The process of moving a lead to a suspect then prospect and finally customer requires multiple contacts. It is extremely rare to have a lead become a customer on the first call. According to the National Sales Association, where the sales occur in the sales cycle is as follows:

• 2% of sales are made on the 1st contact

• 3% of sales are made on the 2nd contact

• 5% of sales are made on the 3rd contact

• 10% of sales are made on the 4th contact

• 80% of sales are made on the 5th-12th contact

I am sure you find these statistics as interesting as we do! Now think about your average salesperson who flies by the seat of his/her pants.  Ask yourself, if  you were to enter 1000 new leads to the top of your sales funnel with a goal of closing  5% of them to customers by the end of the year, do you think your or your sales team will be able to make and track 5,000-12,000 direct contacts, stage follow up with longer term leads, and not loose interest and fail to connect?  This is where nurturing automation comes into place and why a salesperson is leaving money on the table if they don't use it.  Sales LIVE AND DIE by their ability to maintain contact. But the reality is most salespeople have NO SYSTEM in place to maintain contact so they will likely stop after the first or second call. That means, with Predictive Response you will have the advantage over your competitors by staying in touch.

Predictive Response presents a better way - The Process Campaign. With Predictive Response for AppExchange, within 48 hours of sign up you can deliver a communication campaign with not only the initial contact, but adaptive responses based on the actions of the lead. Intuitive Lead Scoring and Triggers allow you to quickly determine level of interest and provides automated Sales Notification when leads require contact. In addition, since the campaign is a process campaign, you can add new leads to the top of the funnel at any time. This allows you to design the communication process for the campaign, launch it with the leads you have, and continue to add new leads as they come in.

The automated follow up maintains contact with the lead and supplies them with the information about your company and your products / services and your competitive advantage. The lead interest is tracked, and the Predictive Response Lead Scoring System, allow you to quickly determine the most qualified leads and automatically notify your sales team. 

To Learn how to get the Top of Your Sales Funnel Automated today, Fill out the form on this page and a  Predictive Representative will Respond.