The Science of Adaptive Marketing

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Clean Web to Salesforce Leads PDF Print

The Salesforce Web to Lead functions  are a great way to leverage form pages on your company's website, to capture contact and profile information from users and automatically generate new leads in Salesforce, enabling you to respond in real-time to customer requests.

FormCheck prevents Spam, fake or duplicate web-to-lead entries by eliminating or isolating invalid names and e-mails and Spam content into quarantine queues. FormCheck also enhances your web-security by hiding the OID and by ensuring the data is actually coming from your website

FormCheck validates the name and email data in your Web-To-Lead forms and sets an overall score and assigns duplicates to a separate queue. The overall validation score is an average of several scoring tests, including checking e-mail and name syntax, valid MX record, and name verification against our Good NamesTM database that provides for one billion valid name combinations.

 

FormCheck also provides a pre-populated name, domain and Spam black list, which can be modified via the user interface within Salesforce. This allows you to filter out or quarantine un-wanted domains, like yahoo, gmail or those of your competitors and either discard them immediately or assign them to a queue for further investigation.

It also helps you prevent Spam entries like html entries and the viagra, cialis type of Spam in the pre-populated Form Spam FilterTM, where you also can add your own filter values via the Salesforce interface.

Best of all, implementation is as easy as changing two lines of form code in your existing web-to-lead forms.

For the leads already in your system, we have a DataScanTM tool where any number of leads you choose can be run against the FormCheck criteria and scored and de-duplicated.