Google Analytics

Google Analytics is easily the most widely used web analytical tool today. In Predictive Response's comitment  to simplify and consolidate marketing data, native integration with Google Analytics is a natural fit. 

With this enhanced capability, users of Adaptive Mailer's e-mail marketing solution who also have Google Analytics can track and analyze different behavioral aspects of their campaigns as it relates to their Website.Each Adaptive Mailer campaign is identified by campaign name under the Google Campaigns, and the Adaptive Mailer campaign shows as a traffic source.  

Now for the first time you have a unified view of your web traffic and the sources of that traffic without having to do special coding or spreadsheets. Google Analytics, a free service that enables users to measure visitor behavior such as Web site page views, landing pages, exit pages, funnel paths and conversions. This data is delivered to users as raw data or via a graphical dashboard.

With Google Analytics, Adaptive Mailer users can track how many and how long visitors stayed on a Web site or page as well as determine the geographic location of specific visitors.Through this integration, users can optimize both Adaptive Mailer's built-in analytics tool and Google Analytics, providing a broader range of intelligence to further optimize e-mail marketing campaigns.

If you are using Salesforce Enterprise or Above, we have added functionality that takes advantage of Standard Salesforce Triggers and Workflows to make your marketing automation simplier to implement. The following are our current Add On components in this class.

Responder AM

Responder AM is a simple but very effective add in for our Enterprise and above clients.When you have the need to create an automated email response to the addition of a new lead entry into your SFDC, the take a look at the Responder AM. Use could not be simplier, withing the Responder AM Tab, you select a Lead Source from your Lead Source Pick List, and then select a Campaign. Once set, any new lead added with that lead source will be put into the campaign, and the first email of that campaign will be sent. 

Reactor AM

Reactor AM is a Native SF App that takes advantage of Salesforce automation functions to automate the process of adding Leads and Contacts directly into a Campaign based on any combination of Field Values. You can read more about Reactor AM here.