The Science of Adaptive Marketing

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Newsletter Campaigns PDF Print

Adaptive Mailer quickly and easily delivers the kind of email marketing you need when you need it. Whether it is an E-Newsletter with a series of Editions, a Series Campaign with a drip of emails over a specific period of time, or our core product Action Flow (Adaptive) Email, Predictive Response is your best choice. 

E-Newsletter

An E-Newsletter that can be an easy and inexpensive way to help build your brand and create more traffic to your web site. When compared to the costs of traditional marketing, the value of your return on investment is significant. Unlike sending E-newsletters via traditional "Blast" style services, the Adaptive Mailer's E-Newsletters are managed as a single campaign with multiple Editions and Send Dates. This unified control allows you to:

  • Manage a single list for your recurring newsletter style communications
  • Automatically sends current Edition to new members added to the list
  • Give you a unified view of each Edition and accumulated events over time
  • Tight Salesforce Integration provides a single point of view on all campaign statistics

 

In this single Salesforce Campaign View you can see the performance of each edition as it progresses over time.Here you see how your newsletters perform from Edition to Edition and you get the detailed feedback on the success in the form of various measured statistics including:

  • Number if times the newsletter is opened?
  • Number of clicked on links to web details?
  • what other web pages did they visit?