You have made the choice to have Salesforce as your CRM, and you are looking to leverage Cloud Computing as much as possible.  Adding a truly integrated e-Marketing solution will allow shorten sales cycles, deliver more revenue to the bottom line, and simplify the marketing and results analytics. 

There are several key factors to consider when looking at Salesforce tight integration. Make sure your solution provides you with a unified work environment with a single sign-on and browser interface. If part of the app runs in Salesforce and the rest is via another site with a different login and password, the integration is not very tight. Tight integration means there should be no external web apps to access, no repeated user logins.

Predictive Response has chosen a Tight Integration Model, and a dedication to Salesforce to deliver the Beast and most Seamless Salesforce Apps available. 

Single Sign On

When you use Salesforce as your CRM, and move from Leads to Accounts, Contacts or other standard Salesforce Tabs you are not required to login over and over again with different user names or passwords. This may seem simplistic, but many AppExchange Apps that do not have tight integration require each user to login in again to gain access. Predictive Response Apps are designed to utilize a "Single Sign On" system leveraging your Salesforce User credentials.

Leverage Roles and Permissions

Rights and permissions are managed in place - Salesforce. You determine access to Predictive Response applications through standard Salesfore roles and permissions. If you want to create a new Email Marketing campaign, you must be a Salesforce Marketing user to be able to create a New Campaign within the Salesforce Campaign tab. It's that simple.

Seamless Interface

One hundred percent of all campaign management is done via integrated interfaces within Salesforce. No external web management interface, no external data to maintain. 

Leverage Standard Salesforce Objects

Roll up of all campaign statistical data in flows into standard Salesforce objects like the Lead, Contact, and Campaign objects. what this means for you is all the standard Salesforce report, dashboards, and even your custom reports work with out needing to create custom report types.