How to Make A/B Testing Even More Effective
As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test
How To Use Email On Your Target Audience
Though it doesn't receive a lot of the fan fare that other parts of the Internet do, e-mail is still a huge part of the marketing game. Your target audience all likely have an e-mail address even if they do not have social media profiles or other parts of the Internet that are important. With
Membership Acquisition and Renewal Campaigns
Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%.CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient makes
Lead Nurturing and Welcome Series Emails
Salesforce Solutions: Greenbelt Alliance implements their lead nurturing, newsletter and series email campaigns with Predictive Response.
The Vast Figures of Email Marketing
Despite the increasing influence of social media marketing, email marketing remains the most important aspect of digital marketing. A personal email account is almost mandatory to have nowadays, and businesses can take advantage of this by sending tailored emails to targeted subscribers. The following statistics from this Social Mouths article will change the way some
The Quick Guide To Winning Email Marketing
Of course, you work hard to obtain email addresses. From ad campaigns that link to a landing page, all the way to the native work you are doing on your website. You want a reward for this work. That means you need to follow some guidelines to be successful in email marketing. We will discuss
Nano Targeting: Bringing Specific Messages To The Masses
When speaking to a large audience, you are on the spot to try to create a message that makes sense for a wide variety of people who may be present in the audience. The same can be said of a marketing campaign, at least in the past. No Longer Shouting To The Crowd The rise
5 Signs Your Campaign Automation is Broken
You’ll feel it when it happens. When you’re spending all your time managing campaigns and all the good leads seem to land with your competitor.Below we have identified some of the common signs that you need to evolve your marketing beyond batch and blast.You Can’t Target the Right ProspectsYou suffer from a “one size fits
5 Ways to Lower Your Spam Rate
Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per
Nano Targeting Makes Communicating to Very Specific Audience Possible
One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and