Our Blog - Predictive Response

Lead Scoring 101

By Predictive Response|August 5th, 2013|Tags: Adaptive Mailer Lead Nurturing, Adaptive Mailer Lead Scoring, Lead Nurturing, Lead Nurturing Predictive Response, Lead Nurturing Salesforce, Lead Scoring, Lead Scoring Predictive Response Salesforce, Lead Scoring Salesforce, Lead Scoring Salesforce.com|

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

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A/B Testing Ideas for Smart Marketing

By Predictive Response|July 29th, 2013|Tags: A/B Testing, Adaptive Mailer, Adaptive Mailer Predictive Resposne, Adaptive Mailer Salesforce, email marketing, email marketing automation, Email Marketing Automation Salesforce, email marketing for salesforce, email marketing for salesforce.com, Email Marketing Predictive Response, Email Marketing Predictive Response Salesforce, Email Subject Lines Salesforce, Salesforce A/B Testing|

A/B Testing is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

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Email Marketing is More Powerful than Social Media

By Predictive Response|July 22nd, 2013|Tags: Customer Life Value, email marketing, Email Marketing CLV, Email Marketing Customer Acquisition, Email Marketing Customer Loyalty, Email Marketing versus Social Media, Facebook Salesforce, Social Media, Social Media Predictive Response, Social Media Salesforce, Social Media Salesforce.com, Twitter Salesforce|

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media

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How to Manage Social Media Effectively

By Predictive Response|July 17th, 2013|Tags: Social Media Predictive Response, Social Media Predictive Response Salesforce, Social Media Strategy, Social Media Strategy Salesforce, Social Media versus Email Marketing|

In the world of Digital Marketing, social media is still in its infancy. While other more established methods like email marketing and search engine optimization (SEO) provide increasingly profitable results, most companies continue to struggle with social media marketing. Many marketing experts believe that corporations have failed to understand the inherent nature of social media. While

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How LinkedIn can Help your Non Profit Standout from the Crowd

By Predictive Response|July 10th, 2013|Tags: NGOs LinkedIn, NGOs Salesforce Solutions, NonProfit Marketing Advice, NonProfit Marketing Salesforce, NonProfit Marketing Salesforce Predictive Response, NonProfit Marketing Solutions, NonProfits LinkedIn, NonProfits Predictive Response, NPO Marketing Advice, NPOs LinkedIn, NPOs Salesforce|

Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"

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How Gmail’s New Update will Effect Email Marketing

By Predictive Response|July 2nd, 2013|Tags: Email, Email Deliverability, Email Deliverability Predictive Response, Email Deliverability Salesforce, email marketing, Gmail Email Marketing, Gmail Predictive Response, Gmail Salesforce, Gmail Update Email Marketing, Gmail Update Predictive Response, Gmail Update Salesforce|

Gmail recently changed its layout so that each user's inbox is divided into three tabs: Primary, Social, and Promotions. This change will likely affect email marketing strategies, since many marketing emails will automatically be sent to the “promotions” tab. However, many marketing experts believe the new layout may actually benefit marketers in the long run. The

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4 Reasons Why Emailing is Better than Social Media

By Predictive Response|June 28th, 2013|Tags: email marketing, email marketing automation, Email Marketing Predictive Response, Email Marketing Predictive Salesforce, Email Marketing Salesforce, Mass Email Salesforce, Mass Emails Salesforce, Predictive Response Adaptive Mailer, salesforce.com email marketing, Social Media Email Marketing, Social Media Predictive Response, Social Media Salesforce|

In the last few years social media has gained a lot of attention in the world of digital marketing. Social media is great tool for increasing brand awareness and spreading your message. But most marketers agree that email marketing reigns supreme for nurturing leads and creating an intimate connection with your customers. Here are 4

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How Contests will Help You Get More Subscribers

By Predictive Response|June 24th, 2013|Tags: Effective Email Marketing Campaigns, Email Marketing Campaigns, Email Subscribers, Email Subscribers Salesforce, Great Email Marketing Campaigns, Increasing Email Subscribers, Increasing Email Subscribers Salesforce, Predictive Response Email Subscribers, Salesforce Email Marketing Campaigns, Salesforce Great Email Campaigns, Salesforce Mass Email, salesforce mass emails, Salesforce Predictive Response Increasing Email Subscribers, Successful Email Marketing Campaigns|

A recent study on Email Marketing Campaigns measured the correlation between Landing Page Contests and the number of new email subscribers by analyzing the behavior of 3 million vistors on 100 Landing Pages. It found that Landing Pages hosting a $500 giveaway contest generated 700% more email subscribers compared to Landing Pages without giveaway contests!

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Salesforce Mass Emails for Non Profit Organizations

By Predictive Response|June 16th, 2013|Tags: Email Marketing for NGOs, Email Marketing for Non Profits, email marketing for NPOs, Mass Email NGOs, Mass Email NPOs, Mass Email Predictive Response, Mass Email Salesforce, Mass Email Salesforce Predictive Response, Mass Emails Non Profits, Predictive Response for Non Profits, Predictive Response for NPOs, Predictive Response NGOs, Salesforce App Exchange|

Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you

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Incorporate LinkedIn into Your Marketing Campaign

By Predictive Response|June 6th, 2013|Tags: email marketing, LinkedIn Email Marketing Campaigns, LinkedIn Marketing Campagins, Predictive Response Email Marketing, Predictive Response Salesforce, Social Media Email Marketing, Social Media Marketing Campaigns, Social Media Predictive Response, Social Media Predictive Response Salesforce|

Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you

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