Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're
How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation
Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use
A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the
There's a lot that goes into creating website content and reaching out to your target audience. Using responsive design will increase the impact of all that effort. Here's why: Google likes responsive design Google has made it clear by now that it prefers responsive design to all other types of mobile web design. Here's what it says
Spoiler alert -- email open rates are misleading at best.In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it as
September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time:Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too late.
With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts:Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should therefore
Engaging your target audience is a common theme in online marketing. Whether you're sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are three ways you can do just that: Send a welcome email The beginning of your email marketing campaign is critical. If you make a bad
Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation.One of the best things about email marketing is that little investments go
