With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things with email marketing that just aren't possible with social media.The first thing that stands out is email marketing's ROI. It's well documented that email marketing has
A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand.A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers:US: 530,900France: 491,800Germany: 467,100Now, there could be
What's more important for successful email marketing and automation: your email's content or its design? Marketers have never been able to choose one component over the other.And there's a good reason for that. You can write the best informative content, but no one will read it if the email's design doesn't engage them. Similarly, an engaging email
Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing is an essential practice of any digital marketing strategy. The reason email marketing has changed so much is because users approach their inboxes differently. People
Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address your target audience in the body of your email determines whether they'll read it. The reason this is so hard is because you have to be
Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience. The worst thing that can happen to your email marketing campaign is to be labeled as a spammer by email service providers. Once you're on the
We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one thing that we don't see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don't connect because they're missing one
Having prospects is always a good thing in business; knowing which ones to focus on is critical.There are some leads that will just be a waste of time as they do not convert to a sale or donation, and the time spent trying to market to them is all but wasted. This is why lead
What's the one app on every desktop, tablet, smartphone and unix console? Email.The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and Monetate calls
You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer. Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email
