If you've seen email marketing in the news lately and thought "Eh, no big deal," you may be in for some trouble. One of the most important trends developing in email marketing is optimizing emails for mobile devices. Each year, more and more people are viewing emails from smartphones and tablets. While desktop browsers are still
As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test
Though it doesn't receive a lot of the fan fare that other parts of the Internet do, e-mail is still a huge part of the marketing game. Your target audience all likely have an e-mail address even if they do not have social media profiles or other parts of the Internet that are important. With
Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%.CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient makes
Salesforce Solutions: Greenbelt Alliance implements their lead nurturing, newsletter and series email campaigns with Predictive Response.
Despite the increasing influence of social media marketing, email marketing remains the most important aspect of digital marketing. A personal email account is almost mandatory to have nowadays, and businesses can take advantage of this by sending tailored emails to targeted subscribers. The following statistics from this Social Mouths article will change the way some
Of course, you work hard to obtain email addresses. From ad campaigns that link to a landing page, all the way to the native work you are doing on your website. You want a reward for this work. That means you need to follow some guidelines to be successful in email marketing. We will discuss
When speaking to a large audience, you are on the spot to try to create a message that makes sense for a wide variety of people who may be present in the audience. The same can be said of a marketing campaign, at least in the past. No Longer Shouting To The Crowd The rise
You’ll feel it when it happens. When you’re spending all your time managing campaigns and all the good leads seem to land with your competitor.Below we have identified some of the common signs that you need to evolve your marketing beyond batch and blast.You Can’t Target the Right ProspectsYou suffer from a “one size fits
Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per
