One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and
It's easy to create a personal experience for your readers, in the midst of your bulk email campaign. However, to do this you must give them real value. Even if a reader understands that thousands of people are reading the same message, it really doesn't matter to him; as long as he is able to
At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,
The importance of Search Engine Optimization continues to grow as marketers realize and studies show, that it is the most effective digital marketing strategy. As the importance of SEO grows, so does the complexity for implementing that strategy. Search Engine providers such as Google and Bing, continue to change and modify the criteria for rankings
A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and
Any good marketer knows that the first and most important step in executing a successful marketing strategy - is defining your target customer. Unless you sell a commodity product like sugar or gasoline, your product or service is probably going to appeal to one group of consumers and not to others. Your target market's needs
Social media has dramatically changed the way businesses market themselves. Many companies are benefiting from the connective power of this new technology. Other companies, even large and established corporations, are finding social media difficult to manage and control. If your company wants to benefit from power of social media, follow some of the tips in
Finding Your CustomersFinding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a market
LinkedIn has emerged as the primary professional social media network. Successful modern businesses must learn to use it to solve business problems, for marketing, as well as brand promotion. It's also important to understand its role in the business culture today. A recent infographic created by Entrepreneur magazine contains several statistics about LinkedIn which demonstrate
Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine's results (like Google, Bing, or Yahoo!) through the "organic" efforts of your webmaster. SEO is called "organic" because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it
