Prospecting for LeadsEmail Marketing is a highly effective strategy for prospecting because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for a lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to
Building Your ListsThere is great value in building your email or lead lists and optimizing email open rates. Building your lead list should be one of your core strategies to effectively increase traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies that
The Importance of Email Marketing CampaignsAre you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to open
Email Marketing and Email AutomationMore than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts. If you are looking for an effective way to maximize your marketing dollars in the coming year,
When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through
Email Deliverability: Passing the Inbox Test:You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large volumes
Benefits of Marketing AutomationImagine removing the stress and grind of your marketing campaign. Imagine less data entry, data cleaning, emailing, and time behind your computer screen. If you could find a way to automate these processes, you could free up so much more time to work on the other important parts of running your business.
The Importance of Targeted Email Campaigns:Organization is a key component to an effective email campaign. All too often, email campaigns aren't thought out and emails end up being sent out to a large list without being segmented to list members interests or needs. Targeted emails are important to ensure a more successful email campaign. That
